When I began my career as a storyteller, I was inspired by the belief that by capturing and directing human attention, you could exert a moral force in the universe. And since then, I’ve tried a lot of things to capture and direct that attention.
I showran huge documentary series on broadcast and cable.
I created uniquely insane live events and theater,
I produced a cult classic narrative feature film.
I led a team of creatives as a senior development executive at a large but constantly-evolving media brand.
And, most recently, I’ve blended tech and entertainment to help people all over the world learn new skills and follow their passions.
So that pretty much covers two decades in the Attention Economy. Enough time to get a little cynical about it all.
And yet, somehow, I’m not. I’m still as idealistic as I was 20 years ago, when I started as a PA driving (and crashing) a box truck on the set of a Miramax film in NYC.
Maybe it’s because I’m also the parent of two young children, but I believe human attention is absolutely sacred. And so I’m called to deploy what I have learned about storytelling in the context of emergent forms of expression.
What I seek now are co-creators who share that optimism. Let’s build a commercially valid, ethical Attention Enterprise that profitably produces and distributes interactive product, video, audio and live events – something that doesn’t just entertain but transforms. That's a mouthful, but, at least for now, that's the best way I can describe it.
If any of that is interesting to you, let’s talk.